NeuBids | Catalog Retargeting

Feed, signals, and optimization built for ROAS

Catalog Retargeting turns your product data into dynamic ads, then continuously optimizes what to show, when to show it, and how much to bid.

Ingest your XML feed and enrich every product automatically.

We import your product catalog at scale and normalize key fields so your ads always reflect the latest availability and pricing. Feed items can include price, image, discount, stock status, and category data across thousands of products per advertiser.

Import and validate XML feeds (price, image, discount, stock, category).
Keep product data fresh with scheduled updates and change detection.
Map categories and attributes to power smarter product selection.

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Test multi-product layouts to find the best performer.

Choose dynamic templates that can show 1, 2, 4, 6, or 10 products depending on the ad size and placement. We also test different product counts in the same size to learn what drives higher CTR and conversion value.

Single, 2-up, 4-up, 6-up, and 10-up product formats.
Run multiple variants per size to learn what converts best.
Automatic product ranking inside each creative layout.

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Capture intent with pixels across the full shopping journey.

We provide event pixels and parameters so we can understand where a user is in the funnel product view, category view, homepage visit, add to cart, and purchase. These signals power audience building, product selection, frequency control, and ROAS optimization.

Product page: product ID, price, and optional category signals.
Category page: category ID to retarget by browsing intent.
Cart & purchase: item list, value, and order details for ROAS.

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Optimize bids and frequency to hit ROAS targets.

Catalog retargeting is won on profitability. NeuBids uses shopping signals + placement performance to decide which users to target, when to show ads, how many impressions to serve, and how much to bid. Our managed service team monitors campaigns daily and optimizes to your target ROAS (often 5–15x depending on the business).

User level decisioning: what to show and when to show it.
Placement aware bidding: bid based on inventory performance, not just the user.
Daily optimization and reporting focused on ROAS and revenue impact.

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What Catalog Retargeting Includes

Feed ingestion, dynamic creative testing, pixel based intent signals, and ROAS first optimization end to end.

XML Feed Import

Ingest thousands of products with structured catalog data

Price & Discount

Use pricing and promotions in ads automatically

Stock Awareness

Respect availability signals to reduce wasted spend

Category Mapping

Retarget by category browsing intent and affinity

1–10 Product Layouts

Choose creative formats based on size and goal

A/B Layout Testing

Test different product counts and templates per size

Pixel Events

Track product views, category views, cart and purchases

Frequency Control

Decide how often and when to show ads per user

Smart Bidding

Bid using user intent + placement performance signals

ROAS Reporting

Measure revenue, orders, and profitability by segment

Managed Service

Daily optimization to hit target ROAS consistently

Scale What Works

Expand budgets once winning segments and creatives are found

Product Selection Logic

Show best products based on recency, category and value

Quality Controls

Exclude low quality placements and protect performance

Clear Setup

Feed + pixels + templates then launch and iterate

Hands on Support

We help implement, test, and improve over time

When Catalog Retargeting Is the Right Choice

Catalog Retargeting is ideal when you need scalable performance marketing driven by product level data and ROAS goals.

You have a large product catalog

Thousands of SKUs need automated selection, pricing, and creative updates.

You want higher ROAS

A ROAS first approach focuses spend on what returns revenue, not just clicks.

You need continuous optimization

We test layouts, tune frequency, and adjust bidding daily to hit targets.

Basic Retargeting vs Catalog Retargeting

Standard retargeting shows generic ads. Catalog retargeting shows the right products, backed by feed + pixel signals, and optimized for ROAS.

Basic retargeting

Generic creatives not tied to product intent
Limited testing across layouts and product counts
Bidding mainly based on users, not inventory performance