Neural-Powered Decisions at Every Step
NeuBids analyzes every ad opportunity in real time using a neural network scoring system that evaluates content, structure, audience signals and performance history. From site quality and design to demographic predictions and keyword relevance, every detail is assessed to ensure the right bid is placed at the right moment for the highest return.
Source Scoring
NeuBids comprehensively evaluates a website to generate a (NeuBids) score ranging from 1 to 100. This score helps determine the optimal eCPM (effective cost per mille) bidding price. The system conducts a thorough analysis of various site elements, including:
Ad Inventory
Evaluates the number and type of ad placements on the page (e.g., 6 display ad slots, 1 native ad slots, and 1 video ad slot).
Our analysis indicates that increasing the number of ad slots on a website tends to reduce click performance, depending on the ad type.
Site Performance
Analyzes page load speed (e.g., 5 seconds).
Lower page speeds negatively impact advertisements, as slow-loading sites tend to have significantly reduced click-through rates.
Ad Refresh Rate
Measures how often ads are refreshed (e.g., every 30 seconds).
Industry standards for ad refresh rates generally fall between 30-60 seconds. However, our algorithm has shown that increasing the refresh rate can lead to a higher number of clicks.
Content Categorization
Identifies the IAB category and subcategory of the content (e.g., IAB2 - Automotive, Subcategory IAB2-9 - Diesel)
Identifying the IAB category and sub-category allows us to tailor advertisements more precisely, ensuring that they align with the website's content and design. This approach enables us to select the most appropriate ad style, resulting in a highly contextually relevant and integrated native ad experience.
Keyword Analysis
Extracts five primary keywords from the site (e.g., Automotive, Diesel, Racing, Engine, BMW).
When creating campaigns, we provide keywords to NeuBids, which then matches them with related keywords on websites. For example, it can connect “hair” with a relevant term like “shampoo” to enhance targeting and relevance.
Audience Demographics
- Gender Prediction: Estimates the gender distribution of visitors (e.g., 75% male, 25% female).
- Age Prediction: Provides age range estimates (e.g., 35% between 18-24 years, 65% between 45-54 years).
Design Analysis
Assesses primary website colors for optimal ad matching (e.g., black and orange).
NeuBids selects the best ads to seamlessly blend into the website, creating a fully integrated and natural user experience.
URL Analysis
Examines the structure and content of the website's URLs (e.g., https://www.example.co.uk/economical-cars/diesel#gref)
Analyzing the website's URL provides insight into its content and offers keyword ideas derived from previous data structures.
"We also employ proprietary algorithms, which serve as our unique secret sauce, enhancing the effectiveness and precision of our ad targeting. These methods provide a competitive edge but are not disclosed publicly to protect our innovation and strategic advantage."
Optimization
Advertisement Evaluation and Optimization
Ad Content Analysis (Color and Tone of Voice)
Assesses the color scheme and messaging tone of the advertiser's ads to ensure alignment with the target audience and platform aesthetics.
Targeting Options Review (Targeting Criteria Evaluation)
Examines targeting parameters such as gender, age, and location to ensure precise audience targeting
Automated Ad Creation (Segment-Based Custom Ads)
Generates additional ads tailored to specific segments through automated processes powered by NeuBids, maximizing relevance and engagement.
Website Review and Selection (White labeled Site Analysis)
Reviews all white labeled websites to identify optimal candidates for ad placement based on performance potential and pricing tiers.
Budget Optimization (Budget Assessment and Allocation)
Reviews and adjusts the budget to ensure cost-effective media buying and maximized ROI.
Bidding
Section A (Upon receiving an ad request)
Conduct fraud checks using trusted solutions like IAS and DoubleVerify.
Utilize reputable DMPs such as Lotame and LiveRamp to gain deep audience insights.
Ensure ad viewability through partnerships with companies like IAS and DoubleVerify.
Utilize reputable DMPs such as Lotame and LiveRamp to gain deep audience insights.
Ensure ad viewability through partnerships with companies like IAS and DoubleVerify.
Section B (Ad processing and bidding)
Execute the NeuBids score structure.
Analyze the URL's/SSPs historical performance.
Ensure ad viewability through partnerships Select the most suitable ad for the URL.
Analyze the URL's/SSPs historical performance.
Ensure ad viewability through partnerships Select the most suitable ad for the URL.
Finally, we place a dollar bid to secure the click, which could range from $1 to $20. Our system decides the bid amount, and while it can be hard to understand at times, it consistently works!